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Target Stores & The National Educational Association Make Reading Fun With “Who Reads? We Read!”

The Read Across America Event at Target on this Saturday, February 26th honors the birthday of Dr. Seuss and promotes both learning to read and reading to learn.


Target Stores & The National Educational Association Make Reading Fun With "Who Reads? We Read!"

By Monique Johnson 

On this Saturday, February 26th, all Target stores will hold a free reading event "Who Reads? We Read!" for families between 9:00 a.m.- 11:00a.m. as a part of their reading commitment and partnership with the National Education Association annual Read Across America program. The annual event honors the birthday of beloved children’s author Dr. Seuss (March 2nd).

“Through our partnership with Target, we are bringing reading to life for children across the country and celebrating Dr. Seuss in a fun, interactive way,” stated Lily Eskelsen, Vice President, National Education Association.

Families will be able to enjoy Dr. Seuss classics including: The Cat in the Hat, Green Eggs and Ham, and I Can Read with My Eyes Shut read by Target team members at the Dr. Seuss inspired reading nook. Every child that attends will receive a reusable bag filled with Dr. Seuss reading activities, a pack of crayons and snacks.

“Target has been a proud partner of Read Across America since 2003 because we are passionate about making reading a part of every child’s life.  Target supports numerous efforts that help children read proficiently by the end of third grade, a critical milestone on the path to graduation,” said Laysha Ward, president of community relations, Target and Target Foundation.  “By engaging our team members and local communities through the in-store reading events nationwide, we hope to nurture a love of reading among children that will last a lifetime.

Education is at the heart of Target’s giving program, as the store donates 5% of its income to communities every year and plans to donate a $1 billion in educational-related giving by the end of 2015.

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