Mocha Manual

THE MOCHA MANUAL TO TURN YOUR PASSION INTO PROFIT How to Find Your Side Hustle in ANY Economy (Amistad, an imprint of HarperCollins; January 2009; $14.99; Paperback original), Award- winning business journalist Kimberly Seals-Allers gives a unique prescriptive guide on how to earn money doing something you love.

THE MOCHA MANUAL TO TURN YOUR PASSION INTO PROFIT
How to Find Your Side Hustle in ANY Economy
Amistad, an imprint of HarperCollins
January 2009
$14.99; Paperback original

Award-
winning business journalist Kimberly Seals-Allers gives a unique
prescriptive guide on how to earn money doing something you love.

THE MOCHA MANUAL TO TURN YOUR PASSION INTO PROFIT, the second in the Mocha Manual series, teaches women how to take control of their financial future and career path by finding the perfect business match, teaching the tools for business success and giving real-life inspiration to help women achieve their goals.  Allers shows how to grow a business into a money-earning machine in any economic circumstance, featuring several ‘Hard Times Tips’ and ‘Good Times Tips’ to teach business owners how to make the most of economic ups and downs.

Profiled in THE MOCHA MANUAL are several women who have had to overcome hardship  – from high school dropouts to drug addicts—who went on to build highly profitable and even million dollar businesses. Gina Stern, a high-school dropout from the Bronx, who relentlessly pursued airport management for over three years to sell her airport spa concept. After nearly giving up, Stern finally got a ‘yes’ from the Newark, New Jersey airport management and D_parture Spa was launched.

Allers answers important questions on how to turn your passion into profit, including:
* How can you identify the right business type for your personality and skills?
* How can you generate buzz  and market your business like a pro?  
* What business skills are essential to success?
* How do you take the leap into entrepreneurship?