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Contact our PR & Marketing Dept.: 800-780-7305
MochaManual.com Email Newsletters Digital Media: We provide unique, engaging parenting and lifestyle content for moms of color Custom Publishing: Mocha Manual Books Sponsored Content: Let us create compelling editorial that speaks directly to our market for your product or service.
Rates & Specs
MochaManual.com Email Newsletters
MochaManual.com MochaManual.com is the premiere online lifestyle magazine for moms of color.
MochaManual.com delivers vibrant, informative content and inspiration to mothers of color at every stage of motherhood —whenever, wherever, and however they want it.
From pre-conception and pregnancy to newborn care, the toddler years and beyond, MochaManual.com provides timely and relevant articles and personal stories that speak directly to the modern, confident mothers of color. Discover the many ways African American women and other moms of color benefit from Mochamanual.com.
As founder and editor-in-chief of MochaManual.com and author of The Mocha ManualTM series of books for black women, Kimberly Seals Allers is the leading voice for today’s African American mom and has a unique connection to this phenomenal market. Seals Allers is an award-winning business journalist, a former writer at Fortune and senior editor of Essence magazine who founded the digital media and consulting company after the success of her NAACP Image Award nominated book, The Mocha Manual to a Fabulous Pregnancy, the first-of-its-kind guidebook for African American women.
Kimberly has appeared on Good Morning America, CNN, Anderson Cooper and other national and local media outlets as a respected parenting authority.
To put it directly, Kimberly Seals Allers knows black moms. As a consultant or spokesperson, she connects businesses to this dynamic market segment.
Our advertisers and content partners benefit directly from her passionate voice, insights and platform. With fresh content and unparalleled mom-to-mom advice, MochaManual.com is uniquely positioned for explosive online growth. Market research proves that women of color prefer specifically target advice and information from trusted sources who look like them and understand their circumstances. MochaManual.com meets this pressing need.This presents a unique opportunity for savvy advertisers to grow with an emergent brand with incredible online and offline potential. Grow with us!
Rich Content MochaManual.com features top news relevant to moms and the African American community, with daily insights and new information from Mocha Manual editors and content partners.
Digital Media Mocha Manual also creates original, compelling articles and commentary for other web sites, magazines and corporations looking to target the influential market of African American and other moms of color. Our content features practical parenting and lifestyle tips, resources, engaging commentary and exclusive insights that speak directly to this market.
Custom Publishing Connect your brand with the trusted Mocha Manual name with a custom-made guidebook for your industry, field of interest or destination. We can create a customized Mocha Manual guidebook for your business, service, cause or industry topic featuring expert advice, interviews, Kimberly’s commentary, and other elements to create a unique resource and marketing vehicle targeting African Americans.
Social Media/Interactive Tools In addition to our vibrant blogs, our moms connect with us via Facebook and Twitter on a daily basis. In 2010, Kimberly Seals Allers was named one of the Top 50 Twitter Moms by Babble.com. We have a robust Facebook page and a fast-growing Twitter following.
MOCHAMANUAL.COM NEWSLETTERS Connect with our highly engaged, opt-in audience through any of our targeted newsletters. Our affluent, active subscribers crave our content-rich newsletter, which is loaded with up- to-date information — on topics they select — delivered directly to their inboxes from MochaManual.com.
WEB VISITORS One of the greatest strengths of MochaManual.com is the niche readership it attracts. If you want highly targeted advertising to attract web savvy, information hungry, African American mothers who are homemakers, business owners,
budget controllers, and key decision makers then look no further than MochaManual.com. Total Unique Visitors: 1.1 million Total Visits: 2.7 million Average Minutes per Visit: 3.56
Unique Visitors: 30,000/month; growing 10-15% per month Page Views: 50,000
2012 WEB RATES: BANNER ADS
Ad Size Monthly Cost Gross
120 x 60 $700.00 500 / 500 $900.00 2012 EMAIL NEWSLETTER RATES Ad Size Delivery Cost 120 x 60 Top $350.00 per eblast 120 x 60 Bottom $200.00 Area Required Files Size Loop / Time Accepted Media Peel Page jpg/gif, 3rd party tag, click thru URL | 500 x 500 N/A All Media Types Bottom Banner jpg/gif, 3rd party tag, click thru URL | 120 x 60 30 Seconds All Media Types
Banners (300×250, 728×90, 160×600, etc) may not, at any point during the campaign, have additional creative that extends beyond the designated banner area. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows, and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should open in a new browser window when clicked upon.
Changes and Cancellations
All creative materials must be received at least 5 business days prior to the launch of the campaign. If creative is delayed, we reserve the right to extend the campaign end date by same number of days creative was delayed.
We reserve the right to approve all ad creative that will run on mochamanual.com and the right to reject any creative that does not follow MochaManual.com specs.