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Dear Sear and Walmart: About your Breastfeeding Faus Pas, A new Pilot Project Could Save you (and other companies) millions

We all watched with shaking heads this week as a Sears security employee posted screen shots of breastfeeding mothers that he captured from Sears security cameras.  The twitterverse unleashed its fury, citing the obvious concern about violating the privacy of these unsuspecting mothers and the obvious stupidity of an employee who should know better.

The fact is, when to comes to breastfeeding in public, employees of many retailers often get their companies in big trouble, with let’s say, not-well-thought-out moves.  Last week, a woman who claimed she was treated rudely at a Walmart in Greenville, North Carolina received national media attention.  Victoria’s Secret also recently came under media fire when an employee asked a breastfeeding mother (who was likely sitting under a busty model poster) to leave the store.  These incidents cost companies millions in media damage control and unquantifiable costs in reputational damage—especially among such an important demographic as mothers—who are proven to be the primary decision makers for consumer purchases, and who clearly spend a lot of time in retail stores.

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